P R O J E C T S – mainly Audio – Visuals. With d i g i t a l it’s possible now to incorporate VIDEO. Using this creativley and purposefully, you can enhance a production more than with any pre-programmed special effect.
Why the AUDIO first in AV ? a) it flows better in speech and b) AUDIO is sometimes more important than the VISUALS. Italians call it “Colonna Sonora” – the sound column – for nothing. You do well to build your visuals around that column, so to speak. Just using some “shopping mall” music is not a good idea.